NEGESTI is an apparel and accessories brand based in Addis Ababa, Ethiopia. Aron is the Founder and Creative Director. NEGESTI’s focus is on design. It’s rooted in the brand’s eternal Muse’s essence Mrs. NEGESTI: she was Aron’s grandmother. His work echoes his Libra mindset. It’s fused with an unapologetic reference to Ethiopian culture and, sometimes, gets inspired by cultures around the World; that just begun telling their own stories.